I received an email ad from a clothing store that proclaimed to me:
“Supermodel Essentials! Supermodel-approved hoodies, shorts and pants for every girl on the go.”
Whew, FINALLY — I’ve been just waiting for a line of clothes that have the stamp of approval from beautiful 6’ tall, 102-pound young women to fit into my wardrobe.
Ok, so you can probably tell which company it is by the text. And you can also tell that they are certainly not targetting me as the average demographic for their shoppers. They are shooting for someone about 30 years younger than me. But really – even for young women, is it realistic for them to think “oh, well, if it is good enough for a Supermodel, then it will be perfect for me and my way of life” ?
I would much rather see someone promote clothing for realistic lifestyles….very few of us are supermodels running from one beach photo shoot to the next in our size 2 shorts. The majority of us Real Women are trying to find something every morning that doesn’t need to be ironed, still looks good after being washed, fits well enough to make us look good and hide our imperfections, and something we can wear from home to the office to the grocery store on any given day.
Where, pray tell, are the ads that tout benefits like:
- Busy working mom-approved
- Look great and hide your belly during your next work presentation in this dress
- No need to iron this shirt when you are running late
- You won’t look like you are trying too hard to look young in this perfect outfit
- Made with fabric that is beautiful yet pet-hair and child-puke reflectant
And even better, how about:
- These pants are so affordable and will fit so well you’ll buy 4 pairs
I am certainly one of those Real Women who once I find something that DOES work for me, I stick with it. The other day I was getting changed to go for a walk at lunchtime, and I realized that everything I was wearing came from the same store. Even my shoes. And probably the jewelry as well. Truth be told, probably 80% of my closet at this point comes from that store. This may sound incredibly boring, but I usually shop at only about 3 different places for my clothing and accessories. Why? Because they are affordable, I like the styles, and they fit me well. As simple as that. I don’t shop designer lines and chic boutiques – unless of course I’m with a few BFF’s on a fun day out, and then it is more for the social entertainment value. Day to day I don’t have the time, budget or patience to go upscale. Give me “my” stores with merchandise that changes frequently, and a few racks in back with my favorite word “SALE” over them, and I’m in heaven. And I know I will come home with clothing that I will actually wear, and it didn’t cost a fortune.
So perhaps we do need to create our own Real Woman stamp of approval for products. What products really DO make us feel good, look good, are affordable, or just make our lives easier? The next time you come across something fabulous, or have your trusted favorites that you stick with, feel free to share.