Cutting Corners

pantsI grew up in the days when 4-H was a thing. It still is a thing, a very good thing, but you just don’t hear as much about it in most communities any more. Or perhaps I’m just out of the loop. The last time I attended a county fair and saw a few girls sitting at a 4-H booth, I chatted with them and told them how I was a member from age 8 through my teens. They shyly and politely smiled at me and no doubt thought “wow, that must have been a really long time ago.” I decided against reciting the 4-H Pledge to them which to this day in still ingrained in my head. I didn’t want to become that creepy old lady who hung out too long.

In my day, in my community, there were two primary areas of interest for 4-H’ers: agriculture and home skills. Although I had friends who raised livestock and learned how to milk a cow at a young age, and I had a 4-H leader who lived on an active farm, most of my focus was on things like learning how to cook, sew, do tie-dye, build terrariums and make ice cream. Ok, maybe the making ice cream thing only happened a couple of times, but once you experience hand-churning for several hours, you don’t forget the experience.

Truly the skills I learned in those days continue to serve me well today. The fact that I had to give cooking demonstrations in front of audiences helped me get over any fears of public speaking. It goes without saying that learning to cook and bake has kept me and my family fed. Because I learned to sew, I made much of what I wore through my teens and even after. I made a nifty outfit of brown corduroy pants, a yellow turtleneck and a brown, yellow and orange ski jacket (what can I say, it was the early 80’s); I made each of my formal dresses for my high school dances. I even made my Maid of Honor dress to wear in my BFF’s wedding (she was by the way also a 4-H’er). We all learned how to model our creations, knowing how to step, pivot, and return without tripping all while looking at the audience – another confidence booster.

And throughout every lesson was the key message of practicality. We were taught to never waste money or resources: scrape the butter off the wrapper to make sure you got it all, save leftover fabric for crafts, and any time you saw a cute piece of clothing in the store, consider if you could make it for less and for better quality.

All awesome training for life. And yet… somewhere along the way, I started cutting corners. I started cheating. I think a lot of us move along at such a fast pace in life that as we get older some of the skills we developed in our youth get pushed aside or go unused. We start to take the easier and more efficient route to get to the end point, even if there’s some small voice in our heads that is going “tsk tsk tsk.” Perhaps we learned how to fix small appliances in shop class. But now we wrap electrical tape around a broken handle until we have time to take it to a repair shop or buy a new one. Maybe we learned how to solve complex mathematical equations but prefer now to use a calculator. We likely learned how to iron, but now hang our clothes in the bathroom and hope the shower steam takes out the wrinkles. Or we know how to change our oil but take our car back to the dealership for maintenance.

For me, sewing was the first to go. My sister, who was an even more avid 4-H’er than I was, still sews beautifully today. Me, not so much. As a matter of fact, some time ago I lost a button off a pair of my favorite pants. No worries, I thought, there are still two hooks there. Then last week, one of the hooks fell off. Ok, I thought, I should probably fix these. But instead I washed them and wore them again today. And sure enough, the last hook gave out. I spent the last couple hours of the day hoping my zipper would be enough to keep my pants up, wishing I had a safety pin. Speaking of pins, I have another pair of pants where one of the hems is coming out, so I’ve been walking around with a safety pin holding it up. For months. I know I could fix it. I should fix it. But heck, the pin is working just fine. Once in a blue moon, like tonight, I’ll get out a needle and thread to sew on a button. But most of the time now I will hide a cheater fix until I can get to a very efficient and talented alterations seamstress.

I do still cook and bake. Yet I’ve learned to cheat there too. I have pre-cooked, pre-cut chicken in the freezer for quick meals. I have brownie and muffin mix in the cabinet when I don’t have the energy to create from scratch. I now consider sandwiches, scrambled eggs, or pre-made frozen meatballs acceptable dinner food.

I shop for clothes. I no longer consider if I could make them at home for less.

I buy ice cream, I don’t churn it myself.

We all cut corners. We let past skills and talents languish. But that’s ok. It allows us to put our efforts into a whole different set of skills and talents, like being partners, wives, co-workers, moms, entrepeneurs…. And real women.

I think the next time I get the chance to meet some enthusiastic young women who are learning vital skills in 4-H or any other youth development organizations, I will encourage them to learn like sponges. Tell them to take the time to hone their skills. Become talented, strong and self-sufficient.

Then I will hand them safety pins and tell them trust me, some day you’ll be glad you have them.  

 

Posted in age, clothing, education, Helping others, home, meals, Professions, real women, skills, Uncategorized | Tagged , , , , , , , , , , , , | 1 Comment

Ixnay the Ouldshays

morningThis morning my dog was bugging me to go for a walk. Yes, really, he knows how to communicate this to me quite clearly. What can I say, he has me well trained. I did have a few things I was planning to get done before heading to work. But it was a beautiful morning, and it would be too hot to walk later, so off we went. He even pulled me in the direction of one of our longer loops, thus ensuring that nothing on my To Do list would get done before I had to get ready for my work day.

I didn’t get an extra load of laundry done, I didn’t get the kitchen cleaned, and I didn’t get a gift wrapped. I did instead get a little exercise (not much, he’s pretty pokey because he has to stop and sniff every tuft of grass), I did breathe in fresh air, and I did admire how lush everything looks after so many days of rain.

So he was right. It was a nice walk, and a good way to start the day. But don’t tell him that, it would go to his furry head and give him even more ideas on how to control me.

We Real Women put way too many “should’s” and “need to’s” and “to do’s” on our plates every day. We are in perpetual motion, trying to fit too much into the hours we have. Of course there are things that can’t be ignored, and have to happen. Yet we apparently aren’t satisfied with our regular every-day chores and must-do’s, and just heap on more. Lately I’ve been obsessing about trying to clean out the house in preparation for a tag sale this year, and worry if I don’t work on it some every day. Then we all have people in our lives who we feel should be getting more of our attention, and home projects that ought to be done, we should be exercising more, we should be planning summer activities, we should be schlepping our children to events or helping them with their homework, we should be doing this, that and another thing. YIKES.

Sure, we talk a good game. We post lovely quotes on our Facebook pages and buy cute wooden plaques for our homes and offices, all reminding us to “enjoy life today because yesterday is gone and tomorrow is never promised”, or “live in the moment”, “life is short”, and of course “YOLO.”   There’s no question that we are all living very full lives. But are we filling them with the right things? Are we filling our time with the right stuff? Do we have to be in Turbo Super Woman mode every waking moment (and many moments when we are supposed to be sleeping)?

How often have any of us said things like: I don’t have time to take lunch, I have to answer these emails. I need to clean the house, I can’t stop and sit and watch a movie. No time to stop and chat, gotta run these errands. Would love to go get a pedicure, but I’ve got too much on my plate. If we could somehow step outside ourselves and listen to what we were saying, and watch ourselves run in our frenzied manners, wouldn’t we say “oh, holy cow, just STOP it.” Would we see that rather than living our lives, we were running them over?

Alright, maybe that sounded a wee bit dramatic. We do know how to pause and enjoy time with friends, or sit in the sun and read a book, or go out to a movie, or go on vacation. Yet we only seem to do these things after we feel like we’ve taken care of everything else we “should”, or “need”, to do, and made all appropriate arrangements, so we are exhausted by the time we are ready to have fun.

This morning on the Today Show, Natalie and Jenna did a story about their time at “Campowerment”, a “sleepaway camp-inspired experience designed to equip women to live life better.” AKA for women to take a few days off and have fun. For about $1500, you can relive your childhood summer camp days and get away to a beautiful location for four days to do things like boating, ziplining, dancing, crafts, even face your fear of heights on rope courses. I watched their story and had a couple thoughts. First, that’s nice, I’m sure many women would love that. Second, that it was a bit sad that places like this had to be created to convince women to disconnect and enjoy themselves. Third, that it was a bit over the top. Most of the Real Women I know struggle to find the time to go get their hair cut, or have lunch, or take a nap, or just sit and do nothing. Shouldn’t we start with the basic slow-downs? Oh, my, I said it again, didn’t I? I said should.   Ok, I’ll make this more simple: let’s stop saying should. Ixnay on the ouldshays.

We all need to start small. Log off the computer and go take a lunch. Sit and watch a chick flick. Get a pedicure. The “shoulds” will still be there when you are ready for them. So what do you say, let’s all drop one Should off of our weekend, then please report back with your success.

If you have a tough time determining which “should” to give up, perhaps it is time to listen to a dog. After all, they live by the motto “if you can’t eat it or play with it, pee on it and walk away.”   Pretty smart, if you ask me.

smiley juke

Posted in Chores, Entertainment, fitness, friends, Health, home, home chores, housework, Kids, moods, pet, real women, routines, Seasons, self care, simplifying, Uncategorized | Tagged , , , , , , , , | Leave a comment

Creature Comforts

happy dog in carWe are enthralled with, and laugh at, our pets’ habits. They thrive on routine. Whether it is a donkey who wants to be greeted with a scratch behind his right ear, a dog who waits by the window when he knows it is time for the human to come home, a cat who demands just the right amount of water to be poured into the bathroom sink every morning, or a pup who refuses to walk on the other side of the road, their routines are cute, amusing – and sometimes – frustrating. Aren’t they funny critters?

Yeah….um… are we really that different from them?   Have you noticed your own habits lately? Sure, we all like to think that we are a little wild and crazy, impulsive and unrehearsed. Maybe when we were younger we could drift in whichever direction the wind took us. But as mature Real Women who have families to manage, jobs to hold, and our own mental states to maintain, we just have to be a wee bit more in control of our destinies. Or at least try to be. And let’s face it, there is comfort in the familiar.

It seems the word routine has bad connotations. When I Googled it, I found all sorts of quotes about how routines are basically the killjoy of life. We can’t possibly change our lives or succeed if we don’t break the “paralysis” of routine. Wow. That’s harsh. And I get it – if we never push ourselves beyond our comfort zones, or try something new, then we won’t grow and experience some of the more amazing things in life. I totally agree. But just because we like to plan, make lists, know where we are headed, and naturally do certain things virtually in the same way and at the same time every day doesn’t mean we’re not fun and experiencing life.

The tone of our day starts with our morning routines. Just like our pets rely on us to get them out and feed them at EXACTLY the same time every day, we rely on our usual plans to flow smoothly with as few crises, spills, and trips as possible. Like some sort of military operation, we have our mornings timed to the minute. Last week both my son and husband were up earlier than usual, which instantly caused a back-up in the shower patterns, and threw off the prepping-for-the-day process as if the earth’s axis had tilted. They didn’t notice anything, but the dog and I just kept looking at each other with a “this feels very off” look.

We are even predictable when it comes to getting our daily news and information. We have our preferred TV networks, websites or feeds, and spend pretty much the same amount of time on them each day. Before I head to work, I pick up my phone to first check work emails, then personal emails, then Facebook. In that order, every time. Then a quick check of Twitter and Instagram. I turn on the local news while I get dressed, then switch over to the Today Show at 7am. When the Today Show gang are doing the fluff segment of Trending, or Rossen Reports, I know it’s time for me to go downstairs and make my chai tea before I head out.

We have these weird little rituals all day long – sometimes we don’t even realize we are doing them. Routes to work, how we greet co-workers, lunchtime behaviors, after work activities… and, of course, at the end of the day, the whole going-to-bed process follows specific steps.

My BFF and I were texting each other the other night during one of our seasonal routines – cleaning out our closets. We agreed that we go through the same thing each time. As if it is a surprise, we realize that our style has changed, how things fit has changed and that impulse buys are generally a big mistake. Maybe we are slow learners, but more likely, we enjoy the familiarity of the process.

I understand that, like Google inferred, routines can make us sound boring and maybe even sad. But I don’t believe that. Because sometimes we are smart enough to take breaks and divert from the usual. To go on travel adventures, or take days off, or do something bold and different. You know, like take a different route to work. Or try something new for lunch. Or heck, even check Facebook BEFORE email.

We can have happy moments of spontaneity to perk up our days. And like a dog who’s just been offered a car ride, we can jump in, soak in the fresh air, tail wagging with the excitement of what might be around the next corner. Then go back to chasing our tail and taking naps later.

 

 

 

 

Posted in age, Chores, family, home, pet, real style, routines, Seasons, simplifying, Uncategorized, unfinished | Tagged , , , , , , , , , | Leave a comment

It’s Not All Bad

actorsYee-Gads. Enough already. So much daily doom and gloom, it is exhausting and sickening. We can’t escape being bombarded with fear-inducing, anger-generating news every day. Questionable leadership, threats of war, climate change, the destruction of our earth, heroin epidemics, terrorism, racism, poverty, you name it, we have become a nation obsessed with drama and extremism. We fear for the world our kids are growing up in, and even worse, our kids never escape the messages we are sending either. And it is taking its toll, certainly. We hear far too much about drug addiction, suicide, depression – so much so that we fear that is the new norm. But is it?

Years ago, we shied away from talking about some of the more challenging issues and bad things in our world, preferring to hide the hard stuff. But when did the tide turn so much that now we seem to only be able to talk about everything that is wrong, while we sweep all the good things under the rug?

Yes, I said good things. Guess what, there ARE still good things, good people – and get this – good kids — in the world. I know, because I’ve seen them. Kind of like catching a glimpse of the Loch Ness Monster, it is amazing what we can witness when we peer through the fog that surrounds us.

This past weekend a couple of my girlfriends and I attended a Drama Club production at the high school. My son was making his acting debut, so with sweaty hands and beating heart, I watched the stage. It was a challenging historical drama, not a light-hearted fluffy musical. (Because, well, again, we apparently can’t get our fill of drama.) I came away deeply impressed with all of the kids. On top of their regular school work, they were able to pull off memorization of extensive dialogue and learn how to emote and act, and work together as a cast & team. They were good. Very good.

After the performance, we took my son to get ice cream, and lo and behold, most of the rest of the cast was there too. As we settled in to our booth across from the group of kids, I watched them, excited and exhausted teenagers, interacting and talking… in person, without technology. I especially noticed the girls. They were all beautiful, full of youthful energy, smart, and – wait for it – happy.  And I knew that at the same time they were on stage acting, a bunch of other teens from the same school were playing in sports games or practices. Or off doing other activities, jobs, and clubs. As a matter of fact, it was happening in towns all across the country. Thousands of healthy kids making good choices. Being good, decent kids. They, for some weird reason, are the ones we never hear about.

Sure, there will be the super stars. A handful of all of those kids will go on to achieve amazing things. One will make our environment healthier. One will develop a cure for cancer. One will invent the next hi-tech tool that will change the way we communicate and work. One will win an Oscar. One will become a professional elite athlete. One will become President. We will hear about them, we will know their names.

But what of the rest? What of the good, decent, hard working, passionate kids who will be successful in their own ways, and will actually go through life pleasantly happy? Why do we never hear about them, nor do we notice when they become us: good, decent, satisfied adults?

That evening at the ice cream shop, my son nicely introduced us to some of the kids we didn’t know. I explained to the girls that I have known the two BFFs at my table for most of my life. We then said “This will be you in about 35 years.”   The look on their faces I think was a mix of fear and happiness. Fear that they will some day be “old” like us, happy because we were proof that some of the friendships they make now will still be with them for decades.

The next night, after a fun day visiting and shopping, we had a BFF group dinner out with five of us ladies. I thought about all of those young girls again. I wanted to tell them that some day they too can be middle-aged, middle-class, menopausal, hard working, care-giving, weight-fighting, energy-craving wives, moms, and friends. They will discuss medical diagnosis, stories about bra shopping, commiserate about work and family stresses, compare good and bad marriages, worry about their children, and empathize about caring for elderly parents. And they will laugh so hard they will be glad they wore panty shields, and other people in the restaurant will move to further away tables. They will be incredibly strong, smart, passionate, healthy women. They will be blessed and lucky to have each other, and to have the lives they are living.

Against apparent popular belief, our worlds will not end tomorrow. There is still good in around us. We just have to be more aware of it, recognize it, welcome it and appreciate it.

And once in a while, we may just have to stand up and applaud it.

 

Posted in age, beauty, Entertainment, family, friends, Health, Kids, moods, Relationships, school, Uncategorized, World news | Tagged , , , , , , , , , | Leave a comment

Retro Coolio

retro womanI anticipate that some day, in my more advanced years, I’m going to reach a point where I no longer worry about what I eat, what I say, and whether or not I’m trendy. My dream is to be that happy old lady who pedals around on her wide-tired bicycle with a basket on the front with my little dog along for the ride, a big floppy hat on my head, stopping to buy a big fattening chocolate muffin to then sit in the sun and watch the world go by while I chat with my equally eccentric old girlfriends. Hey, you never know. In a perfect world, it could happen.

In the meantime, I find myself, and many other R.W.’s in my life, caught in that odd Gen-X mid-age stage where we are struggling in our own minds to stay relevant and avoid being dowdy and un-cool. We have reached that age where at any given moment, we may open up our mouths and hear our mother’s words fly out. When we shop, we agonize between fashion and comfort. At work, we try to stay up on current trends and understand that huge millennial generation. Our iTunes playlists hold a range of music that spans 40+ years. None of the hairstyles in magazines seem to work for us. And we are constantly trying to stay aware of the next healthy superfoods to fight back menopausal pudge.

I feel fortunate that I have a teenager in the house who helps me avoid the dark abyss of irrelevance and cluelessness, at least to the best of his abilities. He helps me to understand when someone is salty, or sus or when something is GOAT. He rolls his eyes to let me know that bae, bro and squad are already terms no longer used, even if I just figured out last week what they mean. He introduces me to new music from Bruno Mars, Panic and Gorillaz…some of it I even like. Yet the other night it was Styx’s Come Sail Away that was blaring from my car stereo while I sang along, knowing every word. I have social media to help me catch up with at least the most obvious style news, like Coachella fashion (yes, I actually had to look up what Coachella was), the fact that skinny stretch jeans are out (thank God, they never looked good on me anyway, are mom jeans back in yet?), high heels are out (kind of a bummer), and funky sneakers are very in, but don’t you dare be caught wearing basic white Keds. Guess I better not let them out of my closet this summer. As for food trends, I may from time to time feel adventurous to try something new. I will add flaxseed to my food, and kale to my salads. But down deep I will just stick to the basics of diet: Green leafy veggies are good for me. Brownies are not. So I will simply try to balance how much I eat of each.

So there we are, mid-life R.W.’s, teetering every day on the edge of in and out. Today a co-worker shared the best phrase with me. He said we are Throwback Cool. I love that!  Not new hip, not old school, not hopelessly lost. We are still cool in a retro kinda way. I plan to use the term frequently. It is totes awesome.

After all, without us, who would extol the virtues of leg warmers, the beauty of a lava lamp, debate Starsky vs. Hutch, or share the skills of driving a semi-automatic VW Bug? That kind of retro coolness can’t be learned. It just has to be experienced.

So the next time one of us puts on a cardigan sweater and a pair of pumps, fails to use a texting term correctly but rocks SnapChat, give us a high-five. Or a fist pump. Or whatever we are supposed to do now. Because we aren’t old. We aren’t young. We are Throwback Cool.

 

Posted in age, beauty, clothing, Entertainment, Food, friends, moods, Pride, real style, real women, shopping, Style, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Closet Indecisiveness

clothes I wearIt is the epitome of a First World Problem, and I am embarrassed and feel guilty for even admitting it.  But Lord knows I’ve embarrassed myself before with this blog, and I know I’m not totally alone with this confession.  Ok, here it is: my closet is crammed too full of clothes.  Even worse, probably at least a quarter of them I don’t wear.

I have actually found myself in the situation where I’m standing in our little closet (notice I’m even frustrated by the size of the closet, because, hey, THAT is the issue, not the quantity of crap wedged into it), attempting to put clean laundry away, frustrated and swearing at the hangers that are getting tangled because everything is so squashed together.

One would think there is an easy fix for this issue. After all, every season, I clean out a pile of clothes to donate. I try to stick to the practice that before I bring in something new, something old has to go. So I should have a nice roomy, tidy closet. Yup. Should. But don’t.

My mornings follow the familiar pattern: first I stand there staring at my hoarding issue, waiting for something great to jump out and scream “Wear me! Wear me!”.  Eventually I succumb to the fact that the wardrobe fairies are not going to help me. I paw through, pushing aside things I never wear, eventually selecting the same things I always wear. I pause and wonder “have I worn this yet this week?” then off I go.

The problem, I believe, lies in the internal conversations we women have with ourselves in the Cosmic Closet Universe. We enter the portal, strong and confident, determined and ready to purge and clean. After all, we are powerful women who make important decisions all day long in other areas of our lives. But something happens in that small cave of space. Indecisiveness kicks in. It goes something like this: This blouse would look great if I could find a pair of pants in exactly the right color to match. I’d wear this skirt if I had awesome boots to go with it. My husband gave me this five years ago, I don’t want to hurt his feelings by tossing it. If someone invites me to a cocktail party on a beach, this would be the perfect outfit; that could happen, right? This style might come back this year. Why don’t I wear this? If I lose ten pounds and wear the right bra, this dress could look as good as it used to on me. Maybe with enough make-up I can get away with wearing this shade of yellow. These jeans aren’t comfortable, but they are cute. What if I get rid of this, then next month wish I hadn’t? I read that stripes are in, maybe I should give this one another chance. Ooooh, I forgot I had this skirt! And my favorite: Well, I can button these pants…do I need to be able to breathe or sit down?

So the effort is there. The desire is there. We eventually emerge, sweaty and tired from hauling clothing around and trying things on. We feel like we’ve been productive. We are proud of the small pile of items we are giving away or throwing out. And we hide the fact that we’ve opened up space by secretly expanding into another closet. This is why our guest room closets hold fancy dresses and our basements are the hide-away for off-season pieces.

We come away swearing that we will not purchase anything else frivolously. Only necessary items, like white shirts and beige bras. We pledge that if we don’t wear something all season, it will be removed.

Then it happens. We start a different conversation with ourselves when we walk in to an Alternative Clothing Universe, otherwise known as a retail shop. It usually starts like this: “ooh, this is so cute!” (Cue the Theme Song from Jaws.)

Perhaps it is time to start a support group. Anyone got a big empty closet available for meeting space?

No? I didn’t think so.

Posted in beauty, clothing, home, moods, real style, Seasons, shopping, Style, Uncategorized | Tagged , , , , , , , , , , | 2 Comments

Missing the Mark

mad men1There has been a lot of discussion lately about a certain Pepsi ad featuring Kendall Jenner.  In some agency room somewhere, an idea was born and went through all of the expense and effort of concepting, scripting, storyboarding, casting, shooting, editing, and finally airing – only to be castrated by the public.

I’ve spent my professional life involved in various aspects of marketing, communications, advertising, and promotion. I’ve experienced how an idea that seems so great can…. well, in the words of the Pepsi Execs, miss the mark.

I will admit that when I watched this particular spot, my first reaction was: Wait. Whut?   I just didn’t get it. There were just so many questions in my mind – why was the musician sad? Why was the photographer frustrated? How many more “culturally appropriate” people could they cast in one spot? But why is it a beautiful white model and a handsome white cop who somehow save the day with a Pepsi?   I don’t need to continue to dissect the ad, I’m sure you’ve already heard enough about it, and likely viewed it yourself before it got yanked off the air.

As much as I think perhaps the media has had a field day with this failed spot, I did have three primary thoughts after hearing the reactions to it.   One, that was a whole lot of ad budget money down the drain. Two, thank goodness we have this fluff to focus on to give us a break from scary world events, and Three, how cool is it that we consumers are so in tune with what feels right, and what doesn’t?

There have been a whole lot of bad ads in the history of consumer persuasion. Yet I think in years past, perhaps we didn’t realize they were bad – at least they rarely garnered the level of immediate response that we experience today. Maybe that is because we women, who are the primary purchasing decision makers in most categories, now aren’t afraid to let the world know what we think, what we like, and what is cool and what’s not. There were a few really, really degrading ads in the old days that got the National Organization of Women (NOW) in an uproar, but for the most part we didn’t recognize when things “missed the mark.” Or, perhaps it is because in decades past, the majority of creative agencies were made up of men, so bad ads were just only worth a sigh and an eye roll.

There are a few memorable pieces from my youth that when I look back now, I just think “yikes”.  I’ll bet Kendall would feel better if she saw any of these:

clairolClairol offered a variety of appliances to “turn her on.” Nope, nothing gross about that.

madgeAh, and good ol’ Madge. Giving women mani’s by soaking their unsuspecting hands in dish soap. Because, you know, we spend so many hours stuck home doing dishes, we should be thankful that the soap won’t dry out our hands.

noxemaThis one shows how we used to think it was cute to let our children burn to a crisp in the sun. Oh, don’t worry, it will just turn in to a nifty tan. Skin cancer? What’s that?

And speaking of cancer, this one in particular kills me. Blow smoke in tipalether face and she will follow you anywhere? This one is bad in so many ways. How about blow smoke in her face and get slapped in your face in return? Or blow smoke in her face and take years off her life?   Oh, so very bad.

As for TV spots, there were plenty of awful attempts there too. Like pretty much any feminine product spot in the 80’s… anyone remember “fresh as a gentle breeze”? Yeah, right.

So yes, Pepsi failed to put their best foot forward on their most recent effort. Perhaps they were a bit tone deaf to current sensitivities and world events, or were not prepared for how discerning today’s predominantly female consumers can be. But they weren’t the first to make a bad ad choice, and won’t be the last.

That’s ok. We enjoy making fun of them, and wondering about the agency brainiacs who came up with the concepts. I’ve been on both sides of that fence. We are human after all, and not perfect.

There is one tradition from the old agency days that I think might be worth bringing back….. How creative might we all be with a Margarita Bar in our offices?

mad-men-roger-vodka-milk

 

Posted in advertising, beauty, communication, Entertainment, friends, moods, real style, real women, shopping, Style, Uncategorized, World news | Tagged , , , , , , , | Leave a comment